The long-awaited unveiling, scheduled for Thursday, August 31, 2023, marks a crucial step towards revitalizing the sport in the nation.

By Brian Magiri, 30/8/2023.


The Football Kenya Federation (FKF) is on the brink of announcing a groundbreaking partnership that could redefine the landscape of the sport in the nation. Scheduled for a much-anticipated unveiling on Thursday, August 31, 2023, this partnership could signal a triumphant return of Kenyan football to television screens after a two-year hiatus, breathing new life into the sport that millions hold dear.

After enduring a two-year period of relative obscurity, Kenyan football enthusiasts are now on the cusp of witnessing their beloved game take center stage once again. The strategic alliance forged between the Football Kenya Federation and Azam TV, a prominent Tanzanian broadcaster renowned for its Pay-TV services, holds the promise of rekindling the passion that has often defined football in the nation.

A notable void had gripped the Kenyan football scene following the departure of the Chinese broadcaster Startimes. The absence of televised matches for the past two years cast a lingering shadow over the sport, leaving fans yearning for the electrifying atmosphere that only live football broadcasts can bring. During this period, stadiums echoed with silence as the familiar chants and cheers of fans seemed to fade away. However, this new partnership between FKF and Azam TV is poised to shatter the silence and restore the vibrancy that Kenyan football has long been known for.

With the 2023/2024 season already underway, this announcement comes at a perfect time. The upcoming matches are set to grace the airwaves this weekend, once again allowing ardent supporters to engage passionately with their favorite teams. As the nation gears up for an eagerly awaited clash of skills and strategies, the partnership with Azam TV is undoubtedly a beacon of hope that could elevate Kenyan football to new heights.

Football, more than just a sport, holds a special place in the hearts of many Kenyans. It unites communities, ignites dreams, and fosters a sense of pride and identity. The partnership between FKF and Azam TV has the potential to reignite that spirit, ushering in a new era of growth and enthusiasm for the sport across the nation. As the announcement draws closer, the collective anticipation grows, marking this as a pivotal moment that could reshape the trajectory of Kenyan football.

Thursday, August 31, 2023, will stand as a testament to the resilience of Kenyan football and the dedication of those who have worked tirelessly to bring it back to the forefront. As fans eagerly await the details of this transformative partnership, one thing is certain: Kenyan football is on the brink of a new chapter—one that holds the promise of reviving the exhilaration, pride, and unity that the sport has always embodied.